Privacy Policy

Last updated: March 14, 2026

1. About Vogue AF

Vogue AF is a fashion trend analytics platform that helps professionals and enthusiasts track emerging styles, monitor brand performance, analyze social media content performance, and discover industry insights through curated data and analytics.

2. Introduction

Vogue AF respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our service, including when you connect third-party social media accounts.

3. Information We Collect

We collect the following types of information:

Account Information

  • Email address
  • Username and profile information
  • Authentication credentials (via Google OAuth)

Usage Data

  • Dashboard preferences and settings
  • Saved searches and collections
  • Feature usage patterns

Social Media Data (When You Connect Accounts)

When you choose to connect your TikTok or Instagram account, we collect:

  • Basic profile information (username, display name, profile picture)
  • Follower count
  • Your published posts and their content (captions, hashtags, thumbnails)
  • Post performance metrics (views, likes, comments, shares, engagement rates)
  • OAuth access tokens to retrieve your data

Important: We only access data that you explicitly authorize through the OAuth consent process. We do not access your private messages, draft content, or any data from accounts you do not own.

4. Data Sources

Our service aggregates data from various sources to provide fashion insights:

  • Public fashion news and industry publications
  • Google Trends search interest data
  • Runway and fashion week coverage
  • Industry research reports
  • Your connected social media accounts (with your permission)

5. How We Use Your Information

We use your information to:

  • Provide trend analytics and insights on your dashboard
  • Display fashion trend data and brand performance metrics
  • Analyze your social media content performance and provide insights
  • Calculate engagement rates and identify your top-performing content
  • Suggest optimal posting times based on your analytics
  • Save your preferences and customizations
  • Improve and optimize our Service

6. Third-Party Services

We integrate with the following third-party services:

TikTok

When you connect your TikTok account, we use the TikTok API to retrieve your video data and performance metrics. Your use of TikTok is governed by TikTok's own Terms of Service and Privacy Policy.

Instagram (Meta)

When you connect your Instagram Business or Creator account, we use the Instagram Graph API to retrieve your media and insights. Your use of Instagram is governed by Meta's Terms of Service and Privacy Policy.

Google

We use Google OAuth for authentication. When you sign in with Google, we receive your email address and basic profile information.

7. Data Sharing

We do not sell, trade, or share your personal data or social media analytics with third parties. Your data is used solely to provide you with our services. We may share data only:

  • With your explicit consent
  • To comply with legal obligations
  • To protect our rights and safety

Your social media analytics data is visible only to you and is not shared with other users of our platform.

8. Data Security

We implement appropriate security measures to protect your data, including:

  • Encrypted data transmission (HTTPS/TLS)
  • Secure storage of OAuth access tokens
  • Database encryption at rest
  • Regular security assessments
  • Limited access to personal data

9. Data Retention

We retain your data only as long as necessary to provide our services:

  • Account data is retained until you delete your account
  • Social media data is retained while your account remains connected
  • When you disconnect a social media account, we delete the associated data within 30 days
  • OAuth tokens are revoked immediately when you disconnect an account

10. Your Rights

You have the right to:

  • Access your personal data and social media analytics
  • Correct inaccurate data
  • Request deletion of your data
  • Disconnect your social media accounts at any time
  • Export your saved preferences and analytics
  • Withdraw consent for data processing

To disconnect a social media account, visit the Social Analytics page and click "Disconnect" on the account you wish to remove.

11. Cookies

We use essential cookies to maintain your session and preferences. We do not use tracking cookies for advertising purposes.

12. Children's Privacy

Our Service is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

14. Contact Us

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your data rights, please contact us through our platform.