Kering5
Florence 1921
Positioning
Key Aesthetic
Target Customer
millennials, gen z
Paris 1961
Positioning
Key Aesthetic
Target Customer
millennials, fashion insiders
Vicenza 1966
Positioning
Key Aesthetic
Target Customer
old money, quiet luxury seekers
Paris 1919
Positioning
Key Aesthetic
Target Customer
gen z, streetwear enthusiasts
London 1992
Positioning
Key Aesthetic
Target Customer
fashion insiders, art collectors
LVMH6
Paris 1854
Positioning
Key Aesthetic
Target Customer
aspirational luxury, global travelers
Paris 1946
Positioning
Key Aesthetic
Target Customer
classic luxury, aspirational
Rome 1925
Positioning
Key Aesthetic
Target Customer
fashion forward, craft appreciators
Paris 1952
Positioning
Key Aesthetic
Target Customer
fashion insiders, minimalists
Paris 1945
Positioning
Key Aesthetic
Target Customer
quiet luxury seekers, minimalists
Madrid 1846
Positioning
Key Aesthetic
Target Customer
art collectors, craft appreciators
Prada Group2
Independent Houses5
Paris 1910
Positioning
Key Aesthetic
Target Customer
classic luxury, timeless elegance
Paris 1837
Positioning
Key Aesthetic
Target Customer
ultra high net worth, collectors
Milan 1975
Positioning
Key Aesthetic
Target Customer
professionals, classic elegance
Milan 1978
Positioning
Key Aesthetic
Target Customer
celebrities, glamour lovers
Rome 1960
Positioning
Key Aesthetic
Target Customer
romantics, red carpet