Luxury Brands

Brand dashboards and trend intelligence for all major luxury houses

Kering5

GG
Gucci

Florence 1921

Positioning

maximalistitalian craft

Key Aesthetic

maximalisteclecticromantic

Target Customer

millennials, gen z

YSL
Saint Laurent

Paris 1961

Positioning

classic frenchcontemporary

Key Aesthetic

rock chicandrogynoussleek

Target Customer

millennials, fashion insiders

BV
Bottega Veneta

Vicenza 1966

Positioning

quiet luxuryitalian craft

Key Aesthetic

quiet luxurycraft-forwardunderstated

Target Customer

old money, quiet luxury seekers

BAL
Balenciaga

Paris 1919

Positioning

avant gardestreetwear luxury

Key Aesthetic

avant-gardedeconstructedoversized

Target Customer

gen z, streetwear enthusiasts

AMQ
Alexander McQueen

London 1992

Positioning

avant gardebritish heritage

Key Aesthetic

dramaticdark romantictailored

Target Customer

fashion insiders, art collectors

LVMH6

LV
Louis Vuitton

Paris 1854

Positioning

maximalistclassic french

Key Aesthetic

monogramlogo-forwardtravel-inspired

Target Customer

aspirational luxury, global travelers

CD
Dior

Paris 1946

Positioning

classic frenchcontemporary

Key Aesthetic

feminineelegantromantic

Target Customer

classic luxury, aspirational

FF
Fendi

Rome 1925

Positioning

italian craftcontemporary

Key Aesthetic

romanplayful luxurycraft-forward

Target Customer

fashion forward, craft appreciators

GIV
Givenchy

Paris 1952

Positioning

classic frenchcontemporary

Key Aesthetic

elegantminimaldark

Target Customer

fashion insiders, minimalists

CEL
Celine

Paris 1945

Positioning

quiet luxuryclassic french

Key Aesthetic

minimalistparisianunderstated

Target Customer

quiet luxury seekers, minimalists

LOE
Loewe

Madrid 1846

Positioning

quiet luxuryavant garde

Key Aesthetic

artisanalsurrealistcraft-forward

Target Customer

art collectors, craft appreciators

Prada Group2

PR
Prada

Milan 1913

Positioning

avant gardeitalian craft

Key Aesthetic

intellectualsubversiveminimal

Target Customer

intellectuals, fashion insiders

MM
Miu Miu

Milan 1993

Positioning

contemporaryavant garde

Key Aesthetic

playfulyouthfuleclectic

Target Customer

gen z, young fashion lovers

Independent Houses5

CH
Chanel

Paris 1910

Positioning

classic frenchquiet luxury

Key Aesthetic

timelesselegantfeminine

Target Customer

classic luxury, timeless elegance

HER
Hermès

Paris 1837

Positioning

quiet luxuryclassic french

Key Aesthetic

timelessartisanalunderstated

Target Customer

ultra high net worth, collectors

GA
Giorgio Armani

Milan 1975

Positioning

italian craftquiet luxury

Key Aesthetic

elegantunderstateditalian

Target Customer

professionals, classic elegance

VER
Versace

Milan 1978

Positioning

maximalistitalian craft

Key Aesthetic

boldglamoroussexy

Target Customer

celebrities, glamour lovers

VAL
Valentino

Rome 1960

Positioning

contemporaryitalian craft

Key Aesthetic

romanticelegantred

Target Customer

romantics, red carpet